New Zealand Rugby CEO Steve Lancaster has made it clear that the All Blacks' 2029 series against the British and Irish Lions will take place exclusively in New Zealand, despite the lucrative allure of larger stadiums in Australia. In a recent discussion on DSPN with Martin Devlin and Jamie Wall, Lancaster emphasized the importance of maximizing revenue while maintaining a strong domestic presence for rugby fans in New Zealand.
Despite suggestions from an Australian report that Melbourne Cricket Ground might host one of the Tests—boasting a capacity that exceeds any stadium in New Zealand—Lancaster dismissed the idea, affirming all matches will be played on home soil. He noted, “I just don’t think that’s acceptable,” underscoring a commitment to keeping the series accessible to New Zealanders.
Lancaster also touched on the broader context of the All Blacks' international schedule, which often necessitates playing abroad to hit financial targets. "68,000 people in Baltimore; we don’t have a venue of that size in New Zealand," he remarked, highlighting the disparity in potential revenue from domestic versus international games.
“We are having conversations with the Lions about maximizing revenue from the tour. Matchday revenue is a significant aspect, and we need to balance that with maintaining enough home games for our fans,” Lancaster explained.
However, the CEO reassured fans that the iconic black jersey would not become a mere exhibition piece like the Harlem Globetrotters. The All Blacks and the Black Ferns, as revealed by Lancaster, play a majority of their games abroad due to the global demand and financial incentives. Yet, the commitment to New Zealand remains steadfast.
Lancaster also revealed that there was a discussion about potentially adding a fourth Test to the 2029 series, but logistical challenges and a congested international calendar would not allow it. Thus, the series will consist of three Tests, all hosted in New Zealand. This decision resonates with Lancaster’s strategy to balance overseas play with sufficient domestic games to satisfy local rugby enthusiasts.
The CEO's comments reflect a broader strategy of leveraging international popularity to benefit domestic rugby, ensuring the All Blacks remain competitive on the world stage while also accessible at home. This balancing act seems to be a pivotal part of New Zealand Rugby's approach as it prepares for a landmark series against the Lions in 2029.
As the rugby world looks forward to this exciting series, Lancaster’s stewardship indicates a clear pathway not just aimed at financial gain but at nurturing and sustaining the deep-rooted rugby culture in New Zealand. Ensuring the All Blacks play on home turf in 2029 reinforces this commitment, likely much to the delight of Kiwi rugby fans.
